DSP（Demand-Side Platform），就是需求方平台，以精准营销为核心理念。这一概念起源于欧美，是伴随互联网和广告业的飞速发展新兴起的网络广告领域。
DMP(Data Management Platform) 数据管理平台，是把分散的多方数据进行整合纳入统一的技术平台，并对这些数据进行标准化和细分，让用户可以把这些细分结果推向现有的互动营销环境里的平台。
Third party Cookie Blocking
Mozilla Firefox:
https://blog.mozilla.org/blog/2019/09/03/todays-firefox-blocks-third-party-tracking-cookies-and-cryptomining-by-default/
Safari:
https://www.zdnet.com/article/apple-blocks-third-party-cookies-in-safari/
Google Chrome:
https://digiday.com/media/google-plans-kill-off-third-party-cookies-chrome-within-2-years/
Strategies
- Device Fingerprinting
- Redirected Tracking
- CNAME Cloaking
Device Fingerprinting
https://en.wikipedia.org/wiki/Device_fingerprint
https://digiday.com/marketing/what-is-device-fingerprinting/
Redirected Tracking
https://digiday.com/marketing/wtf-what-is-redirect-tracking/
https://performancein.com/news/2020/08/25/the-death-of-redirect-tracking-what-is-the-threat-to-the-industry-in-this-era-of-blocking/
CNAME Cloaking
Introduction:
https://medium.com/nextdns/cname-cloaking-the-dangerous-disguise-of-third-party-trackers-195205dc522a
Discussion:
https://news.ycombinator.com/item?id=21604825
https://blog.paranoidpenguin.net/2020/07/plausible-analytics-review-browser-fingerprinting-and-cname-cloaking/
https://tma.ifip.org/2020/wp-content/uploads/sites/9/2020/06/tma2020-camera-paper66.pdf